I promise I had a good reason to be in Aldershot, the steaming jewel of north Hampshire. But soon enough, I found myself in the town's new Morrisons supermarket on a quest for cake.
My attention, however, was drawn away from my chocolate-flavoured quest, when my attention was drawn to this little display in the fruit and veg aisle.
Now, global warming's one thing, but I never thought there could be coconut farms in Aldershot, even with acre upon acre of unused military land in the district housing god-knows-what secrets from the general public.
Or maybe - it was suggested by minds far sharper than mine - they send their staff out to local funfairs with instructions not to return until they have completely defeated the coconut shy.
So I asked them.
"Hey @Morrisons," I said on the Twitters, "Are coconuts *really* local to Aldershot? (I'd love the answer to be 'yes')", a question that was picked up and run with by the Twitterati.
After a respectable pause came a simple reply:
It appears that there are no coconut farmers in Aldershot. Not even further afield, like Farnborough or (at a push) Hook. It's watercress country by the time you reach Alton, so that's out of the question too.
I think somebody might have been using a bit of the old exaggeration on the shop floor.
And here comes the serious part. It's one thing to say that a product is locally sourced or locally grown, because people car about food miles. Why buy apples from South Africa, when equally good fruit is available from UK farmers? I want to buy local, and that means not being misled by tricky promotion.
So, to claim that coconuts are "Locally supplied" is disingenuous in the extreme, and a bit of a naughty use of what we in the journalistic trade term "weasel words".
Morrisons own website - by the way - suggests that their coconuts are sourced from India, over 4,000 miles by air. Unless they have a deal with migrating swallows, that's not locally supplied by any means.
Bad supermarket. Bad.